Mission Australia Unveils Unsettling Campaign Highlighting Homelessness & Domestic Violence

Mission Australia’s new winter appealhighlights the true and emotional story of a mother and her eight-year-old son fleeing their family home to escape domestic violence to urge the community to donate to help support families experiencing homelessness. 

Created with MindJam and Customedia, the campaign tells the story of 33-year-old Heather and her eight-year-old son Lucas who had fled their home a number of times to escape Heather’s violent husband, Chris. Heather had felt sorry for Chris and didn’t want to break up her family. She also had no other safe place to go. So the mother and son returned home – time and time again.

Domestic violence is one of the leading causes of homelessness in Australia with more than 114,000 people seeking help from specialist homelessness services in the past year because they were escaping domestic violence. More than 116,000 Australians are experiencing homelessness on any given night, and for many like Heather and Lucas, it’s the only option when home is no longer a safe place to be.

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